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A note from the founder

Why I started Triclaro

What coaching people through important conversations taught me, and the idea it led to.

What I’ve seen while coaching people

Being able to communicate in a clear and compelling way gives people outsized leverage in their careers.
That’s why thousands of professionals are looking to improve their storytelling abilities.

Throughout my career, I’ve helped many shape their stories and prepare for important conversations.
And while doing this, I wondered: why do some people progress rapidly, and why for some it takes weeks to see results?

Eventually, I’ve reached a pretty obvious insight:

Learning what to do or how to do it doesn’t always make it easy to start doing it.

The practice gap

Everyone tells their story well in the shower.
But when the time comes to tell it in a real setting, the results are rarely as good.

Here’s what often happens instead:

Stuck

Sometimes, you can understand how to tell the story you want to tell and still feel stuck when it’s time to say it out loud.

Rambling

Other times you rely too much on improvisation and ramble, so your point doesn’t come through as clearly as it could.

Just like with any other skill, the solution to overcome this is simple: practice.

But practice is often avoided, because it’s awkward to do alone, it’s unclear where to begin with, even when you know the structure, and it’s hard to keep the cadence going.

Practice, of course, can be done during the coaching sessions themselves, but in this case, precious time is spent on drilling, and not on building the understanding of what really matters.

What Triclaro is for

This made me think:

Can I build something that lets clients practice out loud, without a coach or friend sitting through every rehearsal, and without the social stakes of a real conversation?

And how can I make practice easier and more rewarding by removing friction and letting them feel their progress?
Hear the question
Answer at your pace
See your progress

That’s why I’m building Triclaro, the structured storytelling coaching app.
I want it to:

  • Make structured storytelling practice easier to begin with and to keep going
  • Make practice more rewarding by making the progress transparent
  • Provide long-lasting value for the clients by helping them build and maintain their case library
  • Help the coaches free up their session time for impactful conversations, and not just structure drilling

Amplified Intelligence

I am building Triclaro to enhance, and not to replace real human coaching.

Behind that is an idea I care about at SeinX: Amplified Intelligence.
In short, here’s what it means for me:

I don’t believe in automation that replaces people and weakens their judgement.

I believe in automation that makes people better at what they do.

Here’s how I’m going to apply this idea to Triclaro, for coaches and clients:

  • Clear Coach and client can both see what the assistant asked and where its limits are.
  • Compounding Every session builds the client’s own skill and gives the coach more to work with, not more to clean up.
  • Controlled The coach decides what to practice and keeps the last word on what it means. The client decides what to share.
  • Continuous The practice keeps up with the client’s goals and with how the coach works.

Still taking shape

Triclaro is a product concept.

I’m working with coaches to shape it. If between-session practice is part of your work, I’d like to hear what would make it useful for you and your clients.

Talk with me about Triclaro